5 Worst Search Engine Optimization ( SEO ) Strategies

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1.What are Doorway Pages?

There are many search engine optimization strategies still being used by webmasters that were discarded a long time ago. In many cases, these search engine optimization strategies are ineffective and considered Spam which often has negative effect for rankings.

Doorway Pages are defined as “multiple web pages that are devoid of useful content but heavily optimized for search engine rankings. Each page is optimized for a variation of a keyword phrase or for completely different keyword targets. The essence of this concept was to fool the search engines into thinking that these pages were highly relevant and provide top rankings for them under their targeted phrase.

Once among the most popular methods of attaining multiple search engine placements, doorway pages were widely used until 2000 by many webmasters. Since then, Doorway pages have become the most obvious form of Spam that a search engine can find and penalize you. Please don’t go for such tactics.

2.Invisible Text

There are many search engine optimization strategies still being used by webmasters that were discarded a long time ago. In many cases, these search engine optimization strategies are ineffective and considered Spam which often has negative effect for rankings.

Invisible text is implemented in a variety of ways in an effort to increase the frequency of keywords in the body text of a web page. Some of the implementation methods are: making text the same color as the background of the web page, hiding text behind layers, placing text at the very bottom of over-sized pages, etc.

This tactic is perilously old and obvious to search engine spiders. It constantly amazes me when a web site utilizes these methods for placement. Invariably, placements are the last thing that a webmaster will get when using this tactic. Invisible text had its heyday from 1995 to 1999. This not to say that invisible text didn’t work after 1999 but the majority of web sites were not using it by this time as the search engines began implementing automated methods of detection and penalization. Please don’t go for such tactics.

3.Content Misrepresentation

There are many search engine optimization strategies still being used by webmasters that were discarded a long time ago. In many cases, these search engine optimization strategies are ineffective and considered Spam which often has negative effect for rankings.

Misleading search engines into believing your webpage is about topic ‘Apple’ when it is in fact about ‘Babies’. This tactic was used primarily for the promotion of adult, gambling, and other extremely competitive search markets.

Unfortunately this tactic is still in use; you are likely to find one or two every time you search! The fact is that this tactic is the simplest for a search engine to identify and the result will be swift and complete; banishment from the search engine index indefinitely. The worst offense in the realm of the search engines is to try to fool them. Please don’t go for such tactics.

4.Redirects

There are many search engine optimization strategies still being used by webmasters that were discarded a long time ago. In many cases, these search engine optimization strategies are ineffective and considered Spam which often has negative effect for rankings.

Redirects are also used to mislead search engines by making them believe that the page they have indexed is about ‘Apple’. When a surfer visits the page, however, they are redirected to an entirely different site about ‘Babies’.

In most cases search engines have advanced enough to see this technique a mile away. In fact they usually ignore any page with a redirect (assuming correctly that the content is useless) while crawling the redirect destination. Redirects, unless blatantly Spam-related do not directly result in intentional ranking penalties, however, they have no positive effect either. Please don’t go for such tactics.

5.Heading Tag Duplication

There are many search engine optimization strategies still being used by webmasters that were discarded a long time ago. In many cases, these search engine optimization strategies are ineffective and considered Spam which often has negative effect for rankings.

Definition: Heading Tags, by definition, were created to highlight page headings in order of importance. Thus the Heading Tags that are available: H1, H2, H3, etc. This duplication technique involves implementing more than one H1 tag into a webpage in order to enhance a particular keyword or phrase.

This tactic is still very prevalent and likely still works on some search engines; however, none of the major search engines will respond well to this technique as it has been identified as a common manipulation. Please don’t go for such tactics.

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