How Link Exchange will improve your Blog Ranking

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Inbound links are links from other web sites that point to your web site. The number and the quality of inbound links has become one of the most important factors in Blog Ranking for Google, Yahoo, MSN Search, Ask and other major search engines. It's a simple principle: if this page ‘Blog for Money’ links to your blog then it is a recommendation from your blog to ‘Blog for Money’. The more links point to Blog for Money, the better page rank it get. As the number of links could be manipulated by webmasters who submitted their web sites to FFA (free-for-all) links pages and similar sites, search engines improved the way they evaluated links. Nowadays, it's not enough to have many incoming links. The quality of the links is also important. A link that contains the keyword for which you want to have high rankings in the link text is better than five links with the text Click here. A link from a web site that has a related topic is much better than links from unrelated sites or link lists.

You will benefit in three different ways by Link Exchange

1. Other web sites send you new visitors through the links. If you have just 500 links pointing to your site and each site sends you in average only 3 visitors per day, then you'll get 1,500 targeted visitors per day. Later in this manual, we'll show you how to get many more link partners so that you'll get even more targeted traffic to your site.

2. All major search engines use link popularity to rank web sites. If your site has high link popularity, then you'll have high rankings on the search engines. To improve your link popularity (and to improve your search engine ranking), you must have good inbound links. We'll show you how to get them later in this book.

3. Exchanging reciprocal links with other sites will build a great link directory. Your visitors will bookmark your site and visit your site again and again because you can offer them a valuable resource: your link directory. Later in this book, we'll show you how to build such a link directory automatically in the design of your Web site.

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