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Some important terms used in adsense
Account activation After submitting an AdSense application and verifying your email address, the AdSense team will evaluate your application and send you an email within 1-2 days. If accepted into the program, you'll be able to log in to your new account and copy-and-paste the AdSense ad code into your web pages to begin serving ads. This activates your AdSense account.
Account creation An AdSense account will be created for you if your application to the program is accepted. You'll then be able to log in to and activate your account.
Account email The email address that you use to log in to your AdSense account. This is the address to which we'll send all AdSense-related communications to you.
Account type Generally, if you are a business with 20 or more employees, you should apply as a Business account. Individual publishers, or businesses with less than 20 employees, should sign up as an Individual account. There's no difference in the services or payment structure between Individual and Business accounts. Business account payments will be made payable to the Company Name, while Individual accounts are paid out to the Payee Name of the account holder.
Ad code The HTML that is placed on any page of an approved site by the publisher who owns the site, allowing ads to be shown on that page in a specific ad layout format.
Address, Valid Mailing A valid mailing address is a full and complete physical address. Participation in AdSense requires a valid mailing address in order to receive your Personal Identification number (PIN).
Actual cost-per-thousand-impressions Ad format The way the ads are displayed on a publisher's site. You can choose the format that best fits your site. For example, the banner ad layout will display up to 2 ads horizontally across the page and the skyscraper will display up to 4 ads vertically. All formats can be viewed on our Ad Formats page.
Ad impression An ad impression is reported whenever an individual ad is displayed on your website. Different ad formats will display varying numbers of ads; for example, each time a vertical banner appears on your site, you'll see two ad impressions in your reports. In addition, keep in mind that the number of ads in any ad unit may vary depending on whether the ad unit is displaying standard text ads,expanded ads,or image ads .
Adjustments Your earnings may include debits or credits for various reasons, all of which are listed on your Payment History page. Possible adjustments include:
Ad rank/Positioning An ad's position on a web page is determined by a combination of its maximum cost-per-click (price) and clickthrough rate (performance).
Ad unit A set of ads displayed as a result of one piece of the AdSense ad code.
Ad unit impression An ad unit impression is generated every time a user views an ad unit on your page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate six ad unit impressions and two page impressions.
Advertise on this site link This is the link your ad units will display when you subscribe to our Onsite advertiser sign-up feature. The link enables interested advertisers to create an AdWords account and target an ad directly to your site.
What is Onsite Advertiser Sign-up? Onsite Advertiser Sign-up is an extension of Google site targeting that makes it easier for advertisers to bid on your site. When you use Onsite Advertiser Sign-up, your ad units will display an 'Advertise on this site' link that takes advertisers to an informational landing page with details about your site and the Google AdWords advertising program. Advertisers who sign up through this page will be guided to create an ad targeted specifically to your site, and only your site. When more advertisers create and target ads to your site, you'll benefit from the competition as it drives your potential earnings up. You can customize the landing page advertisers see with the logo, color scheme, and site description of your choice, to provide advertisers with the best idea of what your site's all about.
API An application programming interface, or API, is an interface that a computer application or system can use to access a set of third party functions or programs. More specifically, the Adsense API is a free beta service that allows website developers to integrate AdSense into their website offerings.
Alternate ads Alternate Ads allow you to monetize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted AdSense ads, or by your own choice of content. Alternate Ads, if specified, will be shown when there are no targeted ads available for your page. The ad space will not be branded as 'Ads by Google.'
Adware Software that collects a user's information without their knowledge through the user's Internet connection. This information is often used for the purposes of displaying advertisements through pop-ups or other means. Sites associated with Adware are not allowed to run the AdSense ad code.
Blogger Blogger is a web-based tool that allows users to quickly and easily create and publish content on a weblog or "blog."
Browser cache Your browser cache is a temporary record of your internet activity, including images, sounds, and downloads, that is stored within a file on your computer for a short while. Clearing Your Cache can make it easier or faster to access some AdSense functions.
Channel A publisher-specified group of pages used for reporting purposes. Publishers can create channels to track specific metrics across pages, sites, and domains.
Click In AdSense publisher reports, a click corresponds to a user's click on any ad on a publisher's page. The Click column may also include clicks that are deemed to be invalid, and for which no earnings are generated. Clicks on PSAs are not included in publisher reports.
Client-side software Any software application that is used to access or make better use of the internet and is installed on the user's machine, such as browsers, email clients, and internet messaging programs. This often includes hidden downloads or interferes with other applications.
Color palette AdSense offers publishers the ability to customize the colors of ads that appear on their sites. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. For added variety and freshness, you can even choose to rotate through up to 4 different color palettes at a time.
Competing ads Competing ads are any content-targeted ads as well as text-based ads that mimic Google texts ads or appear to be associated with Google text ads on your site. As noted in the AdSense program policies, competing ads aren't permitted to be displayed on the same page or site as Google ads. However, we do allow affliate or limited-text links.
Competitive Ad Filter list A list that AdSense publishers can create and store in their accounts in order to block ads from certain URLs from running on their sites. After a publisher adds a URL to the list, ads for that website list will not run on his/her site
Contextual Advertising (Content-Targeted AdWords; Content AdWords) Google leverages our award-winning search technology to deliver relevant ads to content pages of sites and products in our network (including AdSense web sites). Our technology draws upon our understanding of the billions of pages in our search index and our ability to crawl web pages to figure out which keywords would lead a user to the page. Then, we match ads to the page based on those keywords.
Conversion A conversion, for the purposes of your referral reports, occurs whenever a user you've referred completes the necessary actions in order for you to receive earnings for that referral. The exact event and earnings for each referral
Crawler A crawler, also known as a spider or a bot, is the software Google uses to process and index the content of web pages. The AdSense crawler visits your site to determine its content in order to provide relevant ads.
Custom channel Custom channels are a tool you can use to view more detailed reports about the performance of specific pages and ad units. Our Optimizing with Channels guide provides a good, detailed explanation of how to use custom channels effectively.This is the amount an advertiser actually pays for each impression of his/her ad. The AdWords Discounter automatically gives advertisers the lowest possible price in order to maintain their ad's position. The actual CPM will be equal to or less than the maximum CPM specified.
Clickthrough rate In AdSense publisher reports, clickthrough rate (CTR) is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is shown, depending on the type of impressions you're viewing.
Cost-per-click (CPC) The CPC is the amount an advertiser pays each time a user clicks on his/her ad. Google AdWords has a CPC pricing system.
Referrals The referrals feature of AdSense allows publishers to refer users to products and services in order to generate more revenue. Products and earning vary depending on your location.
Cookies For internet purposes, cookies are small text files downloaded to a user's computer that can be used to store user information and preferences. Many sites use cookies to customize and improve functionality on repeat visits to a site.
Custom report A custom report is an advanced report with settings that you've named and saved for quick access in the future. Custom reports will appear on your Overview page and can be accessed with one click. Any custom report can be sent to you by email.
Cybersquatting Sites such as these are not allowed to run the AdSense ad code. Cybersquatting is using a domain name with bad-faith intent to profit from the goodwill of a trademark belonging to someone else. Typosquatting is a form of cybersquatting, based on the probability that a certain number of Internet users will mistype the name of a URL when surfing.
Destination URL This is the URL to which ads link. This is the page users see when they click through to an advertiser's site from an ad. You will need to know this URL if you would like to add it to your URL filter list and block an advertiser's ads from appearing on your site
Display URL This is the URL displayed on ads to identify the advertiser's site to users.
Distribution preference The distribution preference selected by an AdWords advertiser indicates whether he/she elects to show his/her ads on the search and/or content sites or products in the Google network. Not all Google ads will appear on AdSense web pages.
Editorial Guidelines To run AdWords ads on Google, search, and content sites or products in our growing ad network, all AdWords advertisers must follow these guidelines
Effective CPM Cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.
Electronic Funds Transfer Electronic Funds Transfer, or EFT, is a payment method that directly deposits your AdSense earnings into your bank account. It is available to publishers in a number of locations.
Emailable reportAn emailable report is a custom report that you can schedule to be emailed to you using the Report Manager page within your account.
Firefox Mozilla Firefox is a web browser with pop-up blocking, tabbed browsing, and privacy and security features. AdSense publishers can generate earnings by referring users to download Firefox using the AdSense referrals feature.
Frames Web pages can be built with frames such that there are multiple sections of independent HTML code. The AdSense ad code should be placed within the frame containing the content you wish to target with the ads.
Geo-Targeting AdWords advertisers can choose to show their ads only to certain locations and languages. The AdWords ads served on an AdSense web site will therefore depend on the advertiser's geo-targeting and a user's settings.
Google Account A Google Account functions as a master Google login, made up of a single email address and password. The Google Accounts Help Center has more information about Google Accounts.
Google AdSense AdSense allows web publishers to deliver Google ads that are relevant to what their readers see on their web pages and increase their site's revenue potential.
Google AdSense for search AdSense for search is one feature of Google AdSense that allows you to offer users Google search right from your site. You can view the top queries users performed on your search box, and you'll generate earnings when users click on ads on the search results pages.
Google Advertising Network Google AdWords ads are displayed across Google as well as the Google advertising network. Sites and products in the network include:
Google AdWords Google's advertising program based on cost-per-click pricing. For more information, visit the AdWords Help Center.
Google Analytics Analytics is Google's website analytics product that provides website owners with information about how your visitors found their sites and how they interact with their sites. More information can be found in the Google Analytics Help Center.
HTML Hyper Text Markup Language (HTML), is the coded language used to create web pages. In order to participate in AdSense, you need to have access to the HTML code of your web page.
IFRAME An IFRAME is an HTML tag used in web design that allows a web page to be displayed in a frame within another web page.
Image Ad Image ads are graphical ads offered in several ad formats. Examples of image ads are available on our Ad Formats page.
Incentives Web pages may not include incentives of any kind for users to click on ads. This includes encouraging users to click on the ads or to visit the advertisers' sites as well as drawing any undue attention to the ads. For more details, review our program policies.
Invalid click or impression Clicks or page impressions generated through prohibited means, and intended to artificially increase click or impression counts on a publisher account. Google's proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use intended to artificially drive up an advertiser's clicks or a publisher's earnings. Clicks or impressions deemed by us to be invalid should not be included in your earnings
IP Address Every computer connected to the Internet is assigned a unique number known as an Internet Protocol (IP) address. Since these numbers are usually assigned in country-based blocks, an IP address can often be used to identify the country from which a computer is connecting to the Internet.
JavaScript JavaScript is a scripting language commonly used in web pages. The ad code you'll use to add Google ads to your site is composed of JavaScript, and you'll need to have it enabled in your browser in order to view Google ads on a website.
Landing Page As part of the Onsite Advertiser Sign-up feature, your landing page is the customizable page advertisers will view when they click on the 'Advertise on this site' link in your Google ads.
Link unit Link units are a type of ad format that displays a list of links relevant to the content of any page. When a user clicks on a link, they're taken to a page of related advertisements. You can view examples of all available link unit formats on our Ad Formats page.
Login Your AdSense login is also referred to as your account email. This is the email address you use to log in to your Google AdSense account.
Maximum cost-per-thousand-impressions The maximum cost-per-thousand-impressions (CPM) an advertiser is willing to pay. The AdWords Discounter automatically reduces this amount so that the actual CPM the advertiser is charged is just one cent more than the minimum necessary to keep his/her ad's position on the page.
Page Impression A page impression is generated every time a user views a page displaying Google ads. We will count one page impression regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page impressions and six ad unit impressions.
Picasa Picasa is Google's photo organization and sharing software. By using the AdSense referrals feature to refer users to Picasa, AdSense publishers can generate more revenue.
Preview Tool The Google AdSense preview tool is a tool for Windows users that allows you to preview the ads that may show on any web page. You can check the destination of ads to add to your filter list, view the ads users in other locations will see, or sample different ad formats and colors.
Public service ad (PSA) PSAs are non-profit organization ads that are served to pages when targeted ads are unavailable, or when Google is unable to gather content from the page. Publishers do not receive earnings for clicks made on PSAs.
Publisher A participant in the AdSense program, who is running a website with ad code on one or more of their web pages.
Referrals The referrals feature of AdSense allows publishers to refer users to products and services in order to generate more revenue. Products and earnings vary depending on your location.
Revenue Your AdSense revenue is comprised of the earnings you receive from all AdSense products. This includes AdSense for content earnings from users clicks and/or impressions on Google ads, AdSense for search earnings from clicks on ads on search results pages, and referral earnings from successful conversions.
Revenue share Each AdSense publisher receives a percentage of the cost an advertiser pays for user clicks or impressions on their ad. This percentage is referred to as the revenue share. Google does not disclose the revenue share for AdSense.
Section targeting Our section targeting feature allows you to improve your ad targeting by highlighting specific sections of HTML and text content that you'd like our crawler to emphasize or ignore.
Sign-ups The Sign-ups column displayed in your referral reports will show statistics when a user signs up for a product such as AdSense or AdWords. Not all referral products will require a sign-up.
Site targeting Advertisers use this to target their ads to individual sites or groups of sites in the AdSense network on which they would like their ads to run.
Top queries AdSense for search publishers can view the top 25 terms, or queries, users searched for using their AdSense for search boxes. Only queries performed more than once will be displayed.
URL A Uniform Resource Locator, better known as a URL, is the address or location of a webpage or file on the Internet. TopOnlineJob's URL, for example, is http://www.toponlinejo.com
URL channels URL channels are a tool you can use to view more detailed reports about the performance of ads on specific domains. Our Optimizing with Channels guide provides a good, detailed explanation of how to use URL channels effectively
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