Use Meta Tag To Increase Traffic To your Site

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Meta Tags are hidden HTML tags used to control your site description in the search engines that support them: Google, Yahoo, AltaVista, Excite, HotBot, Lycos, AOL Search, MSN Search and Netscape Search. Although the Meta Tags will help improve your position in the search engines, they will not guarantee that your web site appears first. A Meta tag basically tells the search engine spider when visiting your site how you want your site described and indexed.

TITLE

This is the content that will determine the title of your site as read in a search engine. It is helpful to include your company name and a major keyword in this section. If your Web page lacks a Title Tag, some search engine results will display the phrase "No Title" in the first line of your listing. That can limit your search engine traffic.

DESCRIPTION

The description tag should include a well-written description of your page that includes your keywords. This is the information the search engines will display and how your prospects will find your web site. You want it to grab the attention of the web surfer, so he clicks on your site and not your competitors. If your Web page lacks a Meta Description Tag, some search engines will display the first few words on the page as your listing description. That might not be your most compelling copy for driving visitors to your site.

KEYWORDS

The keyword tag tells the search engine which keywords you wish to be listed under. Make sure you concentrate on your most powerful keywords, that web surfers would put in to find your site.

The Following is a Meta Tag SAMPLE:

REPLACE CAPITAL LETTERS with your own Keywords, words and sentences:

Copy the following lines of code and insert it after the <HEAD> tag in your HTML document.

Use different META Tags on different pages:

In the META name="keywords" list use:

* lower case

* Capitalisation

* UPPER CASE

* iNVERTED tEXT

* Misspellings

* Hyphenation

* Join words i.e. ice cream = icecream, ice-cream

* Pluralizations = icecreams, ice-creams

* Use commas to separate key words and key phrases within your META tags on some pages, on other pages just use spaces.

* Extensions i.e. fast = faster, fastest. Many search engines use string queries when indexing sites.

META refresh tags
A META refresh tag is a piece of code that can redirect your visitor automatically from one page to another.

For instance, many webmasters create a welcome page for their site which displays for a few seconds and then automatically transfers the visitor to another page within the web-site. If possible you should avoid using the META refresh tag. Many search engines will not index a page that includes a META refresh tag. However, some will index the page that it is pointing to. Also, unless the redirect is there for a very good reason, some directories will not list it.

Portals (typically web directories, search engines, starting points, etc.) usually want the URL that they record in their index to be the exact place where the visitor ends up. One reason behind this is that some webmasters routinely change the target page of a refresh tag. An alternative to using a META refresh tag is server side redirection.

If you are brand new to META Tags, an excellent starting point would be Searchenginewatch.com. Also subscribe to their free newsletter for ongoing search engine and submission advice.

Tips:

Keep your META keywords to 500 characters or less.
Using keywords in different languages can be helpful.
If you submit multiple pages that contain the same content they will not be added. You may submit more than one URL from your web site as long as the URL’s are distinct WebPages.
Your web sites popularity plays an important role in this search engine. Try and solicit links from other web sites to increase your page’s popularity. Thus, submitting your URL and site information to thousands of Search Engines and Directories is strategic because thousands of links back to your site will be created.
Include a link on every page of your web site to the home page. Web surfers are entering your site at various pages and you should make the navigation simple for them. Make it so they can navigate the whole web site and not just one page that they surfed in on. The more time that they spend at your web site they will become familiar with the products or service’s which you are offering and maybe become a customer of yours.
Most search engines skip common words for the Internet. These are also called "stop words" that are very common words such as a, and, the, that, of, it, too, web, home page, index, etc. Search engines skip "stop words" to speed up your search and save disk space. When designing your web site try and leave out stop words. If you don’t when the spider indexes your site the stop words could affect how your site is indexed and maybe lower your position in the search engines. Also if you have the first word in your title being "the" or one of the other stop words this will once again affect how your site is indexed in the search engine.
Please don't use Comments Tags! Most search engines no longer support them. In the past, many people abused this tag to commit "keyword stuffing". Keyword stuffing is a form of Spam. If you "spam" the search engine, you will probably be penalized. The search engine may refuse to index your site, or it may index it with a very poor position for your anticipated keyword phrases. Again, study the rules available at the particular search engine's site to avoid doing anything that could be considered "spamdexing"; after all, you would like to earn your high rank as opposed to getting it by unethically "stacking the deck" in your favor. You don't like it when people spam you (i.e., sending unsolicited bulk commercial e-mail), so why would you want to "spam the search engines"?
Avoid using complicated Javascripts for your navigation. Simple HTML links are best because search engine spiders cannot follow javascript-based links. The rest of the pages on your site will not be indexed if the spider is not able to navigate to the individual pages.
Don't submit your URL address multiple times during the day. Also don't submit hundreds of URLs from the same website. A much better technique is to create a site map with all your links on one page. Link to the site map from your home page so that the search engine spider can find all your pages easily.

Getting Multiple Listing on the Same Search Engine

There is an easy way to get multiple listings with the same search engines. The trick to this is to change the title of your page every month or so. This tricks the search engine robots into thinking that it is a whole new page. I have also seen sites that leave out the www when submitting their site.

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