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Aaron Wall’s SEOBook reviewIn November 2003, Google updated its index, as it usually does every month or so. The difference, this time, was that Google decided to punish webmasters that had been trying to spam the index for years by abusing different search engine optimization techniques. After this update, dubbed "update Florida", the spammer sites (together with some legitimate sites that became "collateral damage") were wiped out of the SERPs.
I finally got a hold of a copy of SEOBook about two weeks ago. I would have gotten this review up earlier but a combination of Christmas and a huge development project left me little time. Through a ground-breaking article with the tongue-in-cheek title of "Google Sells Christmas", Aaron was the first person in the Search Engine Optimization community to convincingly explain how and why update Florida occurred. From then on, his popularity on the net started to soar. SEOBook is packed with excellent tips to building a great website (many key points that are completely missed by novice webmasters, I might add.) Aaron does an excellent job connecting different website publishing concepts and tieing them all together with SEO. In a field like Internet marketing, where so much nonsense dispensed by self-proclaimed experts passes for decent advice, it is refreshing to find a talent as down-to-earth and unpretentious as Aaron, who just seems to get a kick out of being honest and helping other people avoid the traps and dead ends set by the hype-meisters and snake oil salesmen. Fortunately for small business owners and Internet marketers, Aaron has continued to share his knowledge through his website, and now through his extremely successful SEO Book, where he explains, in his trademark common-sensical way, what Search Engine Optimization is and how it can help your business. Aaron covers a lot of topics in SEOBook’s 241 pages. Everything is there from logo design to CSS to choosing the perfect domain name to affiliate marketing. Is this an excuse for filling pages? As Aaron himself points out, he could have split this into several books and probably made more money. Some readers may have been expecting a book full of technical tricks and techniques to getting good rankings. The truth is that Aaron provides a very comprehensive look at what web site owners who want long term rankings need to do. In fact, I think a more accurate name for SEOBook would be something like “What you need to know if you want to make money online doing something other than eBay or pyramid schemes.” The price of SEOBook has been a big issue for some people. $79 for a book? If you are serious about website publishing and development you only need to pick up a couple of new ideas from the book and you’ve made your money back and then some. When he first launched SEOBook Aaron originally had the book priced lower. At the urging of other SEOs he raised the price. Additionally this helped to filter out problem customers and make it more profitable to affiliates. As someone who does both affiliate marketing and sells personal services I can tell you these are two very legitimate reasons for a higher price. As a bonus, you also get access to several SEO tools and a copy of SEO Interviews (95 more pages!) In it, Aaron Wall talks to several of the top people in the search engine optimizing industry. If your curious about the world of SEO - black, white, and grey - you should take the time to read this too.
The SEO Book will take you through the different aspects of SEO, like:
Also, as a great plus, SEO Book comes with free updates for life. Being search engine optimization such a dynamic field, where the rules change every day, it is reassuring to be able to buy an informational product that will always be kept current by one of the most renown experts on the field, and that those updates will be delivered to you at no extra cost. SEO Book also comes with a personalized free 15 minute consultation with Aaron. I have read and recommend SEO Book to anyone who is seriously interested in internet marketing and want to thoroughly understand how search engines rank web pages. SEO Book dispells all the myths and will save you months of trial an error. SEO Book free lifetime update feature makes it also a great resource for more advanced Internet marketers, who want to keep up with the latest SEO developments. Buy The SEO Book
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